Sony still waiting to set PS5 price as official website goes online

Sony have yet to decide on the PS5's price, waiting for several factors including Xbox Series X price.

Sony have launched the official PlayStation 5 website though they are still determining a number of details about the next gen console, including its price.

The microsite gives the logo and launch window – holiday 2020 – as well as a sign-up form to a newsletter for details about the PS5. The only other detail on the site is an explanation of why there's so little else on it. "We've begun to share some of the incredible features you can expect from PlayStation 5, but we're not quite ready to fully unveil the next generation of PlayStation," the site says.

There have been few, scant details about the PS5's hardware so far – released through exclusive features in Wired magazine for the most part – yet many of the more important figures for prospective buyers are yet to be determined, according to an earnings call in Japan early this morning.

On the call, Senior Executive Vice President and Chief Financial Officer at Sony Interactive Entertainment Hiroki Totoki discussed factors the company needs to consider during the transition between PlayStation 4 and 5 and the costs associated.

A stakeholder asked which factors Sony would be able to control and which are out of their hands, to which Totoki answered: "What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay."

The competition Sony will face during this holiday launch window comes from Microsoft's Xbox Series X, and depending on how powerful the consoles are, and how their software launch offerings compare, the Japanese company will need to make tough decisions about how much of a production loss to take in order to break a profit during the PS5's lifecycle.

With thanks to VGC.

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