In an exciting announcement from the Collegiate StarLeague (CSL), a full public rebranding has been revealed. CSL, which is currently celebrating its 11th anniversary, aims to be the home for all collegiate players. One of the ways CSL does this is by hosting a plethora of events including online leagues, on-campus activities, live tournaments, and the CSL Grand Finals every Spring.
CSL celebrates massive rebranding
CSL is currently the largest collegiate esports league around with over 1,800 participating universities. Because of this, the CSL boasts 55,000 active players and counting. One of the main incentives for participating in CSL events is the money awarded towards scholarships, with CSL having awarded more than $800,000 in total scholarships. Addressing the rebranding, the CEO and GM of CSL, Wim Stocks, noted:
“We are excited to launch our updated branding for CSL! The rising importance of collegiate esports for the development of the overall competitive gaming ecosystem is in full evidence, and CSL is in a lead position to provide and deliver the appropriate collegiate leagues, on-campus events, programming and content, building paths for aspiring players as well as building and supporting careers in the business of esports. We are proud of CSL’s accomplishments as one of the leaders in collegiate esports, we believe our new branding properly reflects our stature and position in this exciting realm of ours.”
Continuing that thought, Executive Director of Marketing and Brand Management, Jorge Tatto, stated:
“After our 10th anniversary, we felt a need to develop new visual identity that would better position us to manage our explosive growth, while remaining committed to our players, partners, and game developers. By building a broader set of tools, we want to reflect the competitiveness of our platform while staying true to our roots, our rich history, and our community of gamers. CSL is a leader in collegiate esports, and we are well-positioned to continue to build relevance, importance, and broadest possible participation for collegiate players and teams, while helping develop the overall esports ecosystem.”
Overall, the CSL has truly come a long way from its founding back in the Spring of 2009. At that time, the first collegiate competition offered by CSL featured 25 schools competing in StarCraft: Brood War. Now, in 2019, CSL will offer leagues for “League of Legends, Dota, CSGO, Fortnite, Street Fighter V, Madden, Hearthstone, Rocket League, Overwatch, Super Smash Bros. Melee & Ultimate, and more…” according to the CSL site.
Registration for CSL 2019-2020 began on September 1 and is set to remain open until October 13. If you’re looking to earn money towards scholarships, or simply want to connect with other gamers on your college campus, we recommend browsing through the list of participating universities to see if your school already has a team you can join, or submit a request to have your University be part of CSL. Congrats to CSL on their rebrand, we can’t wait to see how they continue to grow the collegiate esports scene in 2020!