Sony’s branding ads always seem to hit the right chord of what we like to see as gamers. Everyone plays games, and that’s the message of Taiwan’s latest PlayStation ad.
There’s some, by now, pretty clichéd real-world intrusions by nameless games all around the tiny Chinese municipality. But the real showstealer is an uncanny 2B cosplayer representing Nier: Automata’s iconic main character.
See the bump below, must have cost a lot to get every billboard around that car park for that drone shot.
Chris Higgins
Editor-in-Chief