IGN acquires Humble Bundle

The indie store will continue to be run independently.

Online store Humble Bundle has been purchased by internet media giant, IGN, raising conflict of interest concerns.

The acquisition, announced on Humble’s website, came as a big surprise to the gaming community, both for consumers and reviewers/media, with many voicing their concern/displeasure. Humble Bundle has proven a highly successful and popular way for PC audiences (and occasionally console) to purchase gaming packs — both indie and AAA — for a low price, and allows users to dictate what proportion of their money goes to Humble, the developers or charity.

Disappointment over the news arises from the connection of a gaming review site with a store which may sell the games they review. Both parties have been keen to stress that Humble Bundle will continue to run independently, but it’s hard not to see this as a dangerous move when IGN could directly profit from sales of games they review, requiring a significant degree of goodwill from consumers and the monthly subscribers to Humble Bundle.

Associate Editor

Henry Stenhouse serves an eternal punishment as the Associate Editor of AllGamers. He spent his younger life studying the laws of physics, even going so far as to complete a PhD in the subject before video game journalism stole his soul. Confess your love of Super Smash Bros. via email at henry.stenhouse@allgamers.com, or catch him on Twitter.

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