E3 will return to the Los Angeles Convention Center next year with the help of PAX organizers ReedPope.
The most iconic event on the gaming calendar will make its comeback to a live audience in the second week of June 2023, for the first time since 2019.
After the last few years have been filled with a strange and neverending summer of game trailers, spread scattershot across every month until September, the ESA will be going back to an in-person venue, reportedly focused mostly on industry attendees rather than a consumer focus like PAX or ReedPop's other conventions, including Star Wars Celebration.
We're back! #E32023 will take place in June at the Los Angeles Convention Center— with new partner ReedPop (the folks behind @PAX!)
— E3 (@E3) July 7, 2022
Learn more: https://t.co/p9QUmBtkBu pic.twitter.com/MdW00Qekeg
After four years – including one in which the ESA disastrously attempted to run an online event which didn't quite work out – partnering with ReedPop to get back into the physical realm following a long period of Covid disruption seems smart.
In the announcement of the partnership, ReedPop's VP of gaming Kyle Marsden-Kish said: “For years, we’ve listened, heard, and studied the global gaming community’s feedback. E3 2023 will be recognizably epic - a return to form that honors what’s always worked - while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”
That sounds like a good outlook to have for a convention that even before the pandemic some were questioning the worth of, in an age of streaming showcases and dwindling industry access to developers.
