Sony partners with the Eden Project to support wildflower recovery in the UK

The Play and Plant program will also support reforestation in the United States.

As part of a promotional campaign for Horizon Forbidden West, PlayStation UK has partnered with the Eden Project. The partnership has seen the Cornwall-based biome domes lit up to match the color of Aloy’s new Shieldwing gadget from Horizon Forbidden West.

Aside from giving the Eden Project a cool new look, the partnership is also helping to encourage wildflower growth across 12 acres of land in Morecambe, Lancashire. Wildflowers are vital for the survival of many of the UK’s bee species along with other insects and, as a result, their predators including bats and hedgehogs. Dwindling wildflower meadows threaten to severely impact biodiversity in the UK, with estimates placing decline at 97% since the 1930s.

Connecting to the ecological sustainability theme, the story of Horizon Zero Dawn takes place in a world hundreds of years after an apocalypse ravages the planet. In attempting to avert a climate disaster, humans invent animal-inspired machines to restore and sustain the planet. 

The Eden Project is an educational charity which hosts and sustains different environmental biomes within large glass domes. The domes were constructed on a former china clay pit, transforming the barren area into a tourist attraction flourishing with life. The project describes its mission as: “to create a movement that builds relationships between people and the natural world to demonstrate the power of working together for the benefit of all living things.”

The Eden Project is home to the National Wildflower Centre in the UK.

The partnership isn’t the only environmental project that Sony has engaged in to promote Horizon Forbidden West. Working with the Arbor Day Foundation in the US, Sony’s Play and Plant program has promised to plant a tree for every player who obtains the Reached the Daunt trophy in the game before March 25th. 

The partnership will contribute to the Douglas County Forest, Sheep Fire Private Lands, and Torreya State Park until all projects are completed, with an estimated 288k trees required in total.

Horizon Forbidden West releases this Friday, February 18, for PS4 and PS5.

Associate Editor

Henry Stenhouse serves an eternal punishment as the Associate Editor of AllGamers. He spent his younger life studying the laws of physics, even going so far as to complete a PhD in the subject before video game journalism stole his soul. Confess your love of Super Smash Bros. via email at henry.stenhouse@allgamers.com, or catch him on Twitter.

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