Smell like Sonic with new Sega colognes

Yakuza and Shenmue colognes also available for the gamer who wants to smell like 40-year-old game series.

Sega has released a new line of merch for their biggest game franchises, allowing you to smell like Sonic, if that's what you're into.

The line of colognes offered through the Sega Europe store gives fans of Shenmue, Yakuza and Sonic to get a whiff of what their favorite game series might smell like.

Made in collaboration with merch merchants Numskull Designs, each cologne has scents that Sega has decided best fit with the worlds they represent.

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