Online storefront Humble Bundle pulled in over $30 million USD for charities over the course of 2020.
The staggering total (added up by GamesIndustry.biz) comes from support for a wide range of causes; over 220 charities were funded by Humble Bundle deals throughout the year.
Humble was founded with a simple mission: to be a force for good in the world through gaming. We’re inspired by the way the community rose to the extraordinary challenges of 2020 and proud to share everything we’ve been able to accomplish together. pic.twitter.com/rDoAFtY6Lp— Humble Bundle (@humble) March 10, 2021
Looking back over the year, it’s impressive to see just how many memorable causes were supported. The devastating Australian wildfire early in the year saw more than $2 million raised in support for Australia Fire Relief. Money went to the Australian Red Cross, WIRES, the World Wildlife Fund, and RSPCA Australia. The Conquer COVID-19 bundle in March included more than 40 games, and even expanded to audio books. With 100% of proceeds donated, the bundle brought over $8.1 million to groups like Médecins Sans Frontières, Direct Relief, Partners in Health, and the International Rescue Committee.
The support didn’t stop there, either. The Fight for Racial Justice bundle in June featured over 30 games for $30. It raised more than $4.5 million for the NAACP Legal Defense Fund, Race Forward, and The Bail Project. The bundle was followed by a commitment to a $1 million fund to help publish games from Black developers
"These achievements are a powerful reminder of what we can do when we work together," the statement on Twitter concludes. "We hope you join us again in 2021, as we continue to find new ways to help the community get involved and make a difference through gaming."
Since its inception, Humble Bundle has raised more than $190m to charitable causes. Humble Bundle offers a selection of bundles throughout the year, from video games to digital board games. Each package purchased offers the option to donate a percentage of your choice to a variety of charities, making donations a core part of the storefront’s strategy. Visit the Humble Bundle website to find out more.