England's first launch day Xbox Series Xs will be delivered by ex-boxers

Thanks to one of the oddest promotional deals around, ex-boxers will be giving out Xboxs.

Want an ex-boxer to deliver you an Xbox Series X? Your chance has finally arrived. Yes, that might sound like a garbled headline out of the auto-generation machine, but we’re entirely serious. The run up to this new generation of machines was already an odd one, but now things are getting even stranger. 

To celebrate the launch of the Xbox Series X, UK delivery firm Argos has partnered with Chris Eubank, former middleweight and super-middleweight boxing champion, to deliver the first few units of Microsoft’s new machine on launch day in England.

According to the slightly baffling competition page, Chris Eubank and a team of ex-boxers will deliver the first few Xbox Series X to the competition winners at 12:01am on Tuesday, November 10. The top prize is to receive the console from Eubank himself, while two runner ups will also receive their Series Xs from other retired boxers. We just hope the winner is a boxing fan, or this could make for some very awkward conversations indeed.

So why boxers? The connection here appears to be something to do with the Series X’s tag as the world’s most powerful console, combining Xbox with, er, ex-boxers. We’re still struggling to imagine the board room meeting (or Zoom call, we suppose) in which this idea came about. Still, the announcement video is worth a watch, even if only for the surreal setup and rather entertaining delivery of Eubank.

The competition is only available to English residents, and remains open to entries until November 4. We normally wouldn’t recommend having a retired boxer show up on your doorstep at midnight, but if they’re holding a Series X, then it might be worth opening up to say hello.

Associate Editor

Henry Stenhouse serves an eternal punishment as the Associate Editor of AllGamers. He spent his younger life studying the laws of physics, even going so far as to complete a PhD in the subject before video game journalism stole his soul. Confess your love of Super Smash Bros. via email at henry.stenhouse@allgamers.com, or catch him on Twitter.

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